Using the Apple-provided assets correctly makes it easy for your audience to get your books. Follow these guidelines and maximize your reach by using Apple-provided marketing assets correctly. Additionally, the Apple Books Toolbox makes it easy to create affiliate links, create embeddable widgets, and download badges and other art assets to lead your audience to books and audiobooks available on Apple Books.
Use the Apple Books badge in your email, digital ads, apps, websites, and whenever else you promote the books that you offer on Apple Books. Your audience will see the badge as a sign of quality.
Use only the Apple-approved badge artwork. Never create your own Apple Books badge or change the artwork in any way.
If you create marketing material for web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the badge artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.
Apple offers Apple Books badge artwork translated into many languages for “Get it on” and “Pre-order on” message options. “Apple Books” always appears in English. Don’t create your own translated or localized badge. Use the artwork provided by Apple.
Download localized badges in every language we have available
The Apple Books badge must be readable in all marketing communications promoting your books offered on Apple Books. If you use the badge online, you must include a link to Apple Books wherever the badge is used.
You can get the link by going to the Apple Books product page for the book or audiobook you want to promote. On a computer, right-click or Control-click your book‘s image and choose Copy Link. On iPhone or iPad, tap the “…” icon on your product page below the book’s cover image to show the Action menu, tap Share Book, and then tap Copy.
Use only one Apple Books badge in your layout or video. Place the badge below or to the right of the images and copy promoting your books or audiobooks. Keep the badge smaller than your other images and copy. Don’t make it the dominant artwork.
If you include the Apple Books badge along with badges for other bookstores, place the Apple Books badge first in the lineup of badges.
1.5.1 Minimum Clear Space and Minimum Size Follow these guidelines for print and digital material:
1.5.2 On Mobile Devices If you have advertising with very limited layout space, such as banners for mobile devices, use a badge size that’s clearly readable on these devices. Minimum clear space around the badge should be at least one-tenth the height of the badge.
1.5.3 Backgrounds Do not alter the Apple-provided badge artwork in any way. The gray border around the badge is part of the badge artwork and must not be left out. You can place the badge on these backgrounds:
When you integrate the badge in your layout, use only the Apple Books badge from Apple.
The Apple Books lockup is a combination of the Apple Books icon and type with a call-to-action message — “Get it on Apple Books” or “Pre-order on Apple Books” — set in specially designed type. Use only lockup artwork provided by Apple and do not alter the artwork in any way.
A lockup can be used in all marketing communications promoting content on Apple Books. If badges from other services appear on your communication, do not use a lockup. Instead, use the Apple Books badge.
The lockup is designed for greater graphic versatility and can be used on layouts where the Apple Books badge is either crowded by limited layout space or appears visually heavy in the layout. The lockup is especially suited to banner ads, print ads, and other forms of advertising. Whenever a lockup is used online, you must include a link to Apple Books.
The Apple Books lockup is a promise to your audience of a high-quality entertainment experience. Follow these guidelines to make sure you’re using the lockup correctly. Marketing materials don’t usually require approval by Apple, but there are a few exceptions. Written approval from Apple is required for materials used in:
Be sure to allow at least seven business days for review and approval. See the Apple Approvals section for details.
Use only the lockup artwork provided by Apple. Do not change the Apple-provided artwork in any way. Never build your own Apple Books lockup.
If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the lockup artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.
Use on light backgrounds.
Use on dark backgrounds.
Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on light-color backgrounds. The background shows through the book icon.
Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on dark-color backgrounds. The background shows through the book icon.
Apple offers the Apple Books lockup artwork with the call-to-action messages translated into many languages. “Apple Books” always appears in English. Never translate “Apple Books.”
Follow these requirements for using the Apple Books lockup.
Follow these guidelines for print and digital material: Minimum clear space around the lockup should be at least one-quarter the height of the lockup. Do not place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.
Minimum lockup size is 6 mm for printed materials and 25 pixels for digital use. Do not make the lockup the dominant graphic.
If you have advertising with very limited layout space, such as banners for mobile devices, use a lockup size that’s clearly readable on these devices. Minimum clear space around the lockup should be at least one-tenth the height of the lockup.
You can place the lockup on these backgrounds:
Avoid mistakes. Use artwork exactly as provided by Apple.
The Apple Books icon can be used alongside other social media icons that are similar in shape or size. The icon can also be used to link to content within apps, where the Apple Books badge or lockup does not fit. Do not create your own icon. Only the versions shown here are approved.
Use on backgrounds that provide sufficient contrast.
Use on dark backgrounds.
Use on light backgrounds.
Use the preferred color icon whenever other icons are also shown in color and whenever the background provides sufficient contrast.
You can use a custom icon color when other social media icons also appear in the same custom color.
The key to a great marketing campaign is clear and effective messaging. To make sure that your books and audiobooks are the stars of your message, we’ve included some tips to keep in mind when you talk about your book, your audiobook, Apple Books, or Apple products.
When you talk about your book being available on Apple Books, use one of the following phrases:
Don't use the phrase “at Apple Books.” You also shouldn’t use “downloadable” when you refer to a book on Apple Books.
“Apple Books” is the preferred term for the entire Apple Books ecosystem, including the app where customers buy books and audiobooks, read books, and listen to audiobooks.
Don’t use any other words for “Apple Books.” For example, don’t say “iBooks,” “iTunes Bookstore,” “Apple Books Store,” or “Apple’s Books Store.” “Apple Books” is always in English, even when the rest of the copy isn’t.
Put the focus of your marketing message on your book and not on Apple. Here are some ways to do that:
Always list Apple products first if your book is also compatible with other mobile or computing devices. Never display Apple product images next to images of other mobile devices or computers.
Apple doesn’t approve the use of Apple devices such as iPhone or iPad as prizes or rewards in contests and sweepstakes. Don’t indicate that your contest or sweepstakes is sponsored or endorsed by Apple.
Provide appropriate credit attribution for Apple trademarked terms and use appropriate trademark symbols in your communications, as described in Legal Requirements.
When you’re creating advertising campaigns, keep the following points in mind.
Larger media campaigns with print or broadcast media placements typically require approval from Apple. We’ve added more details to the Apple Approvals section.
For your broadcast end cards, you can use the Apple Books badge, the Apple Books lockup, or an Apple Books vanity URL. If you have a voiceover, focus on your book. Do not mention Apple Books and other retailers in the same ad. Also, remember that all broadcast ad placements must be approved by Apple.
Pre-roll video can also include the Apple Books badge or Apple Books vanity URL at the end of your footage to remind your viewers that they can find your book or audiobook on Apple Books.
We suggest you use the Apple Books badge or lockup on its own in social media ads. If the ad unit requires it, it’s OK to use the Apple Books badge along with the names of other media stores and services. Just make sure that the Apple Books badge is listed first.
As mentioned earlier, most marketing materials don’t require approval by Apple. However, we do require written approval for material that’s:
Send your materials to our support desk. Give us at least seven working days to review your material. Make sure you include:
Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks used in your communication. List only the trademarks actually used in your materials.
For example:
Place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Include the credit lines only once in your communication or website.
For more information on using Apple trademarks, visit Guidelines for Using Apple Trademarks and Copyrights.
In communications distributed only in the United States, the appropriate symbol (TM, SM, or ®) must follow each Apple trademark the first time it is mentioned in body copy.
For example: iPhone®, iPad®, and Apple Books℠
Don't add a symbol to the Apple Books badge artwork provided by Apple and don't add symbols to headline copy.
For communications developed for mobile devices, follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links to legal copy.
For the correct trademark symbols, refer to the Apple Trademark List.
Your images including your content within iPhone and iPad, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with Apple Books, iTunes, iPhone, iPad, or Apple itself.
With Apple’s approval, a translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark.
