See how
Features
Apple Trade In
Trade in your smartphone for credit.1
Apple Trade In
Trade in your current device for credit towards a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.
Support
Help is just a call or chat away.
Support
There are lots of ways to reach someone if you have questions. Call a Specialist, chat to someone online, go into an Apple Store or use the Apple Support app. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.
Move to iOS app
Transfer your photos and contacts
in a few simple steps.
Move to iOS app
Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts, favourite apps, call history and more — from your Android phone to your iPhone. To boost the speed of your transfer, just use a USB‑C cable to connect the two devices.
Apple Intelligence
Helps you write, express yourself and get things done effortlessly.2
Apple Intelligence
Our latest iPhone models are built for Apple Intelligence, which helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Want to learn how to do something new on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you step‑by‑step instructions.
Durability
If you want a phone
that will last, this is it.
Durability
iPhone holds its value longer than other smartphones. It’s built to withstand everyday wear and tear — and to resist spills and splashes.3 And it has Ceramic Shield, which is tougher than any smartphone glass.
Battery
Amazing battery life.
For all the things you love to do.
Battery
The hardware and software on iPhone come together with the power of Apple silicon to deliver all‑day battery life, so you can do more on a single charge.
Customise your iPhone
Make it you.
Through and
through.
Customise your iPhone
Tint your Home Screen icons and widgets — or let iOS suggest a colour that complements your wallpaper. Swap out your Lock Screen controls for ones you use more often, or assign a control to the Action button. Rearrange and resize apps and widgets. And lock or hide apps to protect sensitive information.
Ease of use
Everything just works.
Ease of use
Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.
Privacy
Privacy. That’s
iPhone.
Privacy
iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end-to-end. And that’s just for starters.
Connectivity
USB‑Charge them all.
Connectivity
Now you can charge any USB‑C device, like your Mac or PC, with the same cable you use to charge iPhone 15 or later. iPhone 16 Pro also supports USB 34 for superfast file transfers — so you can gigablast your gigabits.
Environment
More recovered and
renewable materials.
Environment
Our stores, offices, data centres and operations are already carbon neutral. And by 2030, our products will be too. How will we get there? By using more recycled materials. Increasing energy efficiency. Using renewable energy. Avoiding direct emissions. And investing in nature-based solutions.
Peace of mind
Helpful features.
On and off the grid.
Buy in-store or online
We can help you
transfer your data, and keep your number too.
Buy in-store or online
When you buy from Apple, it’s easy to keep your number. And at the Apple Store, we can transfer data from your existing phone so you leave with your new iPhone up and running. And check out Today at Apple programmes for all kinds of tips and tricks.
Advanced cameras
You’ll take phenomenal
photos
and videos
with iPhone.
Advanced cameras
See how Portrait mode makes your subject pop. Capture incredible detail in low light. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. And with iPhone 16 and iPhone 16 Pro, quickly access camera tools with Camera Control.7
Apple-designed chips
It’s all powered by extremely advanced smartphone chips.
Apple-designed chips
Apple-designed chips deliver exceptional performance you’ll notice in everything you do. The A18 chips deliver massive performance and efficiency gains, as well as great battery life. We also design the operating system, so everything works together in the most seamless way possible.
App Store
Tons of apps
curated for you.
App Store
Our editors curate millions of free and paid apps to help you find your next favourite. We bring you stories about developers and tips to get the most out of your apps. And Privacy Nutrition Labels help you see how apps use your data.
Which iPhone is
right for you?
Titanium with textured
matt glass back
Action button
Apple Intelligence2
A18 Pro chip
with 6-core GPU
Camera Control
Faster access to photo and video tools
Pro camera system
48MP Fusion 48MP
Ultra Wide Telephoto
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
48MP macro photography
Dolby Vision up to 4K at 120 fps
Spatial photos and videos
Latest‑generation Photographic Styles
Visual intelligence, to learn
about your surroundings
Optical zoom options
Dynamic Island
A magical way to interact with iPhone
Up to 33 hours
video playback9
USB‑C
Supports USB 3
Face ID
Aluminium with
colour‑infused glass back
Action button
Apple Intelligence2
A18 chip
with 5-core GPU
Camera Control
Faster access to photo and video tools
Advanced
dual-camera system
48MP Fusion 12MP Ultra Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Macro photography
Dolby Vision up to 4K at 60 fps
Spatial photos and videos
Latest‑generation Photographic Styles
Visual intelligence, to learn
about your surroundings
Optical zoom options
Dynamic Island
A magical way to interact with iPhone
Up to 27 hours
video playback9
USB‑C
Supports USB 2
Face ID
Aluminium with
glass back
Action button
Apple Intelligence2
A18 chip
with 4-core GPU
two-in-one camera system
48MP Fusion
Super-high-resolution photos (24MP and 48MP)
Portrait mode with Depth Control
Dolby Vision up to 4K
at 60 fps
Photographic Styles
Visual intelligence, to learn
about your surroundings
Optical zoom options
Up to 26 hours
video playback10
USB‑C
Supports USB 2
Face ID
Aluminium with
colour‑infused glass back
Ring/Silent switch
A16 Bionic chip
with 5-core GPU
Dual-camera system
48MP Main Ultra Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Dolby Vision up to 4K
at 60 fps
Photographic Styles
Optical zoom options
Dynamic Island
A magical way to interact with iPhone
Up to 26 hours
video playback9
USB‑C
Supports USB 2
Face ID
Need some help? Call 0800 048 0408
or find a store.
Trade in your
smartphone for credit.
With Apple Trade In, you can get credit towards a new iPhone when you trade in an eligible smartphone.1 It’s good for you and the planet.
Still have questions? Just ask.
You won’t find a better place to buy iPhone. We know about network providers, payment options and more. And we make it easy to understand.