Now through 12/2, get a $50 Apple Gift Card when you buy Apple Watch SE.Δ Shop

Get 3 months of Apple Fitness+ when you buy any Apple Watch.1 Shop Apple Watch

Apple Watch

The ultimate device
for a healthy life.

Get to know Apple Watch.

  • Health

    Knows you by heart.

    The Heart Rate app showing someone's current BPM at 68.

    Health

    Knows you by heart.

    Never miss a beat.

    With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.2 And the Heart Rate app alerts you of high and low heart rates, as well as irregular rhythm.3

    The ECG app screen on Apple Watch Series 10 showing a waveform and a countdown timer that says 24 sec.
    You snooze. You win.

    Set up a bedtime routine and track your sleep. See the time you spent in REM, Core, and Deep sleep, as well as when you might have woken up. And get notified if you show signs of possible sleep apnea.4

    Two Apple Watch Series 10. The first shows Sleep Stages data. The second shows a Possible Sleep Apnea notification.
    Better understand your daily health status.

    The new Vitals app can help you identify changes in your health.5 Quickly see your key overnight health metrics right on your wrist — including heart rate, respiratory rate, wrist temperature,6 and sleep duration.

    A Vitals app screen on Apple Watch Series 10 showing that the data collected overnight was typical.
    The very picture of health.

    Apple Watch works with the Health app on iPhone to give you important insights on your sleep, activity, heart rate, menstrual cycle,7 and mental health.

    An Apple Watch Series 10 showing the Cycle Tracking app and an iPhone 16 Pro with the Health app showing Cycle Tracking information

  • Fitness

    Every move counts.

    A man wearing an Apple Watch Series 10 holds a medicine ball during a workout.

    Fitness

    Every move counts.

    Close your rings.

    Three rings show all the ways you’re active and help you reach your Move, Exercise, and Stand goals every day.

    An Apple Watch Series 10 showing the Activity app showing someone's progress on their Move, Exercise, and Stand rings.
    Works for all your workouts.

    From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.

    Icons representing the various workouts available on the Workout app.
    Hit the ground running.

    Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer, or do interval training with custom workouts.

    Three Apple Watch Series 10. The first shows Heart Rate Zones in a workout, the second shows Pacer, and the third shows a custom workout with intervals.
    Go above, below, and beyond.

    Apple Watch is water resistant,8 dust resistant,9 and crack resistant. So you can swim, hike, and do everything in between without a worry.

    A man in a wetsuit wearing an Apple Watch Series 10 preparing to paddle out in the surf.

  • Connectivity

    The right call for
    staying in touch.

    Apple Watch Series 10 with an incoming call.

    Connectivity

    The right call for staying in touch.

    Stay connected from your wrist.

    Call, text, get notifications, and listen to music from almost anywhere. With a cellular plan, you can do it all without your phone while jogging or running an errand.10

    Two Apple Watch screens. The first shows an incoming call. The second shows a text message.
    Your wallet. Without the wallet.

    Pay for just about anything right from your wrist with Apple Pay,11 or send money to friends with Apple Cash.12 Use Wallet as your ID, home key, car key, boarding pass, and transit card.13

    Three Apple Watch Series 10. The first shows Apple Card being used with Apple Pay. The second shows a transit card being used with the Wallet App. The third shows a home key being used through the Wallet app.
    Music and podcasts to your ears.

    Stream over 100 million songs with Apple Music.14 Download podcasts to your watch. Enjoy that new audiobook. And listen to it all on your AirPods or the built-in speaker on Apple Watch Series 10 or Apple Watch Ultra 2.

    AirPods 4 around an Apple Watch Series 10 with an Apple Music Playlist playing.

  • Safety

    Good help is
    easy to find.

    Emergency SOS on top of a road in Apple Maps.

    Safety

    Good help is easy to find.

    Emergency services when you need them.

    Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically call for help, share your location, and notify your emergency contacts.15

    Two Apple Watch Series 10. The first shows a Crash Detection notification screen with an Emergency Call button. The second shows a notification screen indicating that "Mom" took a hard fall and has called emergency services.
    Peace of mind on your wrist.

    Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done.16

    The Check In screen on Apple Watch showing that a friend finished their workout.
    Find My. What a find.

    The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.

    The Find My app showing where friends are located on a map.
    Sound the alarm.

    With Siren on Apple Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.

    Siren being used on an Apple Watch Ultra 2.

  • Apple Watch + iPhone

    Dynamic duo.

    A side view of iPhone 16 and Apple Watch Series 10 next to each other.

    Apple Watch + iPhone

    Dynamic duo.

    Lost and pinged.

    Ping your nearby iPhone to hear where it’s hiding. Precision Finding can direct you to it by showing its approximate distance and direction.17

    The Precision Finding screen on an Apple Watch Series 10 showing that the watch user's iPhone is 20 feet away.
    Lights. Camera. Remote.

    Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.

    An iPhone 16 taking a photo. An Apple Watch Series 10 is using Camera Remote to see the image being taken on iPhone 16.
    Turn-by-turn by wrist.

    Maps can provide turn-by-turn directions along with a haptic tap on your wrist when it’s time to turn. Great for when you’re walking on a busy street or biking a new route. You can even create a custom route on your iPhone and download it to your watch.

    Turn-by-turn directions being shown on both iPhone and Apple Watch.

  • Personalization

    Make it you-nique.

    Two Apple Watch Series 10. The first has a Snoopy watch face and a Plum Sport Loop. The second has a Photos watch face and an Ultramarine Solo Loop.

    Personalization

    Make it you-nique.

    Rock your favorite bands.

    Watch bands come in a wide range of colors, styles, and materials, so it’s easy to switch up your look to match your mood.

    Three Apple Watch bands. A Blue Cloud Sport Loop. A Black Solo Loop. And a Gold Link Bracelet.
    Dial up the faces.

    You can create an endless number of face combinations on Apple Watch — everything from Photos to Snoopy to Nike. Customize them, choose your complications, and even share with friends.

    Several Apple Watch screens including a Reflections face and a Snoopy face.
    App Store. Open to possibilities.

    The App Store on Apple Watch gives you access to tens of thousands of apps right on your wrist, like Waterllama and SwingVision. It lets you personalize your watch for whatever you love to do.

    The icons of Apple Watch apps from the App Store. ChargePoint, Yelp, Nike Run Club, SmartGym, Calm, NBA, SwingVision, Oceanic+, WeChat, Waterllama, Golfshot, JetBlue, and AllTrails

  • Apple Watch Ultra 2

    The ultimate sports and adventure watch.

    A man biking while wearing Apple Watch Ultra 2.

    Apple Watch Ultra 2

    The ultimate sports and adventure watch.

    Strength in metrics.

    The larger screen of Apple Watch Ultra allows you to take in more data while you take on more. So whether you’re running, hiking, biking, diving, or exploring, it’s got your number.

    Three Apple Watch Ultra 2 showing fitness metrics. One for running, one for scuba, and one for cycling.
    GPS far ahead of the curve.

    Apple Watch Ultra features dual-precision GPS — the most accurate GPS in a sports watch.18

    Four runners in an urban environment. One of the runners is wearing an Apple Watch Ultra 2.
    Go further. Go longer.

    Apple Watch Ultra gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.19 More than enough to take on a marathon, long-form triathlon, or three-day hike.

    An Apple Watch Ultra 2 showing the battery charging icon.
    Action packed.

    The customizable Action button lets you quickly activate a variety of functions. Start or stop a workout, mark a segment, drop a Compass Waypoint, or begin a dive. To switch from one function to another, just press and hold.

    The Action button on Apple Watch Ultra 2.

  • Apple Watch For Your Kids

    Independence for them. Peace of mind for you.

    Illustration of two childrens' hands. Each is wearing an Apple Watch SE.

    Apple Watch For Your Kids

    Independence for them.
    Peace of mind for you.

    A great family connection.

    Kids can enjoy all the fun, connectivity, and activity tracking of Apple Watch, even if they don’t have their own iPhone.20

    Learn more about Apple Watch For Your Kids

    Illustration of two childrens' hands and an adult hand holding an iPhone 16. Each child is wearing an Apple Watch SE. The adult hand is setting up Apple Watch For Your Kids.
    Has everyone talking.

    Set up and manage watches for your children with your iPhone so they can make calls and send texts with their own phone number and Apple ID. You can even approve who they contact.

    Two Apple Watch SE. The first shows an incoming call from Dad. The second shows a child texting "Grandma! We won the game!"
    Keep close watch.

    Your kids can share their location on Apple Watch, so you can receive alerts when they arrive at their destinations or get home.

    An Apple Watch SE with a child's face on the screen next to an iPhone 16 showing the child's location on the Find My app.

Explore the lineup.

Apple Watch Studio

Why Apple is the best
place to buy Apple Watch.

  • Pay over time, interest‑free.

    When you choose to check out with Apple Card Monthly Installments.◊

    Ways to Buy

    Apple Card Monthly Installments

    Pay for your new Apple Watch over time, interest‑free with Apple Card.◊ Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.

    Learn more about Apple Card Monthly Installments

  • Save with Apple Trade In.

    Get credit toward your next Apple Watch when you trade in an eligible device.25

    Apple Trade In

    Trade in your eligible device for credit.

    Just add a trade-in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.

    Learn more about Apple Trade In

  • Get flexible delivery and easy pickup.

    Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

    Delivery and Pickup

    Flexible delivery and pickup options.

    Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.

    Learn more, delivery and pickup options

  • Shop live with a Specialist.

    Let us guide you live over video and answer all of your questions.

    Guided Video Shopping

    Shop live with a Specialist.

    We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.–7 p.m. PT.

    Shop together with a Specialist

  • Meet your new device with Personal Setup.

    Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.

    Personal Setup

    Jump into online, one‑on‑one sessions.

    When you buy your new Apple Watch directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that will help you make the most of your watch. Best of all, you can join whenever it works for you, from wherever you are.

    Learn more about your new Apple Watch

  • Explore a shopping experience designed around you.

    Use the Apple Store app for a more personal way to shop.

    Apple Store App

    Shop in the Apple Store app, tailored specifically for you.

    Get personalized product recommendations, compare models, access your Saved Items, and track your orders. And opt in today to get updates on new products, promotions, flexible payment options, and store events.

    Scan the QR code to get started.

    Scan the QR code to shop in the Apple Store app.

    Download the Apple Store app

Apple Watch essentials.

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    Turn-by-turn directions being shown on both iPhone 16 and Apple Watch Series 10.

  • Apple Watch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings.26 And you get the freedom of audio‑guided walks, runs, and meditations with just your watch and AirPods.

    An iPad Pro 13-inch showing an Apple Fitness+ workout next to an Apple Watch Series 10 tracking that same Apple Fitness+ workout.

  • You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.

    Apple Watch Series 10 playing a song next to AirPods 4.

Apple Watch